Customer Acquisition Cost Calculator
Calculate customer acquisition cost from marketing and sales spend.
Enter your acquisition figures
Divide marketing and sales spend by the number of new customers acquired.
Calculation Results
Based on the figures you entered.
How the Customer Acquisition Cost Calculator Works
CAC measures the average acquisition spend associated with each newly acquired customer.
With ₹10,000 of acquisition spend and 100 new customers, CAC is ₹100.
This is a planning estimate based on the figures entered. Actual business results can vary with pricing, timing, customer behavior, costs and other operating conditions.
How to use this calculator
What to enter
Enter or select the following as requested: Currency — Display Only; Marketing & Sales Spend (); New Customers Acquired. Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The business result is derived from the financial, staffing, sales, customer, or project assumptions entered. Check the period used, which costs and revenues are included, and whether one-time items, taxes, churn, or uncertainty are represented.
When to use it
Use this to compare business scenarios and support preliminary planning. Treat projections as assumptions-based estimates, then validate them against actual results and current market or company data.