Customer Lifetime Value Calculator
Estimate customer lifetime value from revenue, margin and retention assumptions.
Enter your customer value assumptions
Use a simple revenue × margin ÷ churn-based model to estimate lifetime value.
Calculation Results
Based on the figures you entered.
How the Customer Lifetime Value Calculator Works
This simple CLV model estimates the present-period gross profit from a customer and divides it by the periodic churn rate.
Churn Rate = 100% − Retention Rate
With ₹100 revenue per period, 60% gross margin and 90% retention, the estimated CLV is ₹600.
This is a planning estimate based on the figures entered. Actual business results can vary with pricing, timing, customer behavior, costs and other operating conditions.
How to use this calculator
What to enter
Enter or select the following as requested: Currency — Display Only; Average Revenue per Customer per Period (); Gross Margin (%); Retention Rate per Period (%). Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The business result is derived from the financial, staffing, sales, customer, or project assumptions entered. Check the period used, which costs and revenues are included, and whether one-time items, taxes, churn, or uncertainty are represented.
When to use it
Use this to compare business scenarios and support preliminary planning. Treat projections as assumptions-based estimates, then validate them against actual results and current market or company data.