Lead Conversion Calculator
Estimate converted customers from leads and a conversion rate.
Enter your lead conversion assumptions
Multiply lead volume by the expected conversion rate to estimate converted customers.
Calculation Results
Based on the figures you entered.
How the Lead Conversion Calculator Works
Lead conversion estimates how many leads become customers at an assumed conversion rate.
With 1,000 leads and a 5% conversion rate, the estimated number of converted customers is 50.
This is a planning estimate based on the figures entered. Actual business results can vary with pricing, timing, customer behavior, costs and other operating conditions.
How to use this calculator
What to enter
Enter or select the following as requested: Number of Leads; Lead Conversion Rate (%). Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The metric is calculated from the campaign counts, spend, revenue, or conversions entered. Check the exact numerator and denominator used, reporting period, attribution rules, and whether percentages are expressed as a fraction or percent.
When to use it
Use this to compare marketing campaigns or monitor performance over a consistent period. Compare like-for-like channels and attribution settings; the metric alone does not explain why performance changed.