ROAS Calculator
Calculate return on advertising spend from advertising revenue and spend.
Enter your figures
Enter the values below to calculate your result.
Calculation Results
Based on the figures you entered.
How the ROAS Calculator Works
ROAS measures the revenue attributed to advertising compared with the amount spent on that advertising.
For example, 10,000 in advertising revenue divided by 2,000 in advertising spend gives a ROAS of 5.00x.
This is a planning calculation based on the figures entered. Actual business results can vary with attribution methods, costs and operating conditions.
How to use this calculator
What to enter
Enter or select the following as requested: Currency — Display Only; Ad Revenue (); Advertising Spend (). Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The metric is calculated from the campaign counts, spend, revenue, or conversions entered. Check the exact numerator and denominator used, reporting period, attribution rules, and whether percentages are expressed as a fraction or percent.
When to use it
Use this to compare marketing campaigns or monitor performance over a consistent period. Compare like-for-like channels and attribution settings; the metric alone does not explain why performance changed.