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Selling Price Calculator

Calculate a product selling price from cost, desired margin, fees and shipping.

Enter Your Details

Currency changes the displayed symbol only; no exchange-rate conversion is performed.

Calculation Results

Recommended Selling Price
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Profit before fees
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Target profit
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Marketplace fee
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Payment fee
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Formula: Selling price = (product cost + shipping + other cost) / (1 − marketplace fee − payment fee − target margin)

About this calculator

Calculate a product selling price from cost, desired margin, fees and shipping. Use the result as a planning estimate and adjust inputs for your own products, marketplace terms, shipping costs and business expenses.

How to use this calculator

What to enter

Enter or select the following as requested: Currency; Product Cost; Shipping Cost; Other Cost; Marketplace Fee (%); Payment Fee (%); Target Profit Margin (%). Follow the units, valid ranges, examples, and options displayed beside each field.

What the result means

The calculated selling price is the price implied by the entered unit cost and target profit margin. A margin is profit as a share of selling price, which differs from markup as a share of cost.

When to use it

Use this to estimate a selling price that targets a specified profit margin, based on the costs included in the form.