CTR Calculator
Calculate click-through rate from clicks and impressions.
Enter your figures
Enter the values below to calculate your result.
Calculation Results
Based on the figures you entered.
How the CTR Calculator Works
Calculate click-through rate from clicks and impressions.
This is a planning and measurement tool. Actual campaign results depend on your analytics definitions, attribution method and reporting period.
How to use this calculator
What to enter
Enter or select the following as requested: Clicks; Impressions. Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The metric is calculated from the campaign counts, spend, revenue, or conversions entered. Check the exact numerator and denominator used, reporting period, attribution rules, and whether percentages are expressed as a fraction or percent.
When to use it
Use this to compare marketing campaigns or monitor performance over a consistent period. Compare like-for-like channels and attribution settings; the metric alone does not explain why performance changed.