Customer Lifetime Value (LTV) Calculator
Estimate customer lifetime value using average order value, purchase frequency, lifespan and margin.
Enter your figures
Enter the values below to calculate your result.
Calculation Results
Based on the figures you entered.
How the Customer Lifetime Value (LTV) Calculator Works
Estimate customer lifetime value using average order value, purchase frequency, lifespan and margin.
This is a planning and measurement tool. Actual campaign results depend on your analytics definitions, attribution method and reporting period.
How to use this calculator
What to enter
Enter or select the following as requested: Currency — Display Only; Average order value; Purchases per year; Customer lifespan (years); Gross margin %. Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The business result is derived from the financial, staffing, sales, customer, or project assumptions entered. Check the period used, which costs and revenues are included, and whether one-time items, taxes, churn, or uncertainty are represented.
When to use it
Use this to compare business scenarios and support preliminary planning. Treat projections as assumptions-based estimates, then validate them against actual results and current market or company data.