Lead-to-Customer Conversion Calculator
Calculate the percentage of leads that become customers.
Enter your figures
Enter the values below to calculate your result.
Calculation Results
Based on the figures you entered.
How the Lead-to-Customer Conversion Calculator Works
Calculate the percentage of leads that become customers.
This is a planning and measurement tool. Actual campaign results depend on your analytics definitions, attribution method and reporting period.
How to use this calculator
What to enter
Enter or select the following as requested: Customers; Leads. Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The marketing result is calculated from the campaign reach, clicks, views, leads, conversions, spend, revenue, or reporting period entered. Confirm the definitions of a click, conversion, completed view, and attributed revenue, and use a consistent attribution window and denominator.
When to use it
Use this to measure campaign performance or compare marketing scenarios. Compare results over equivalent periods and channels, and remember that attribution and changes in audience or campaign mix can affect the metric.