LTV:CAC Ratio Calculator
Calculate customer lifetime value to customer acquisition cost ratio.
Enter your figures
Enter the values below to calculate your result.
Calculation Results
Based on the figures you entered.
How the LTV:CAC Ratio Calculator Works
Calculate customer lifetime value to customer acquisition cost ratio.
This is a planning and measurement tool. Actual campaign results depend on your analytics definitions, attribution method and reporting period.
How to use this calculator
What to enter
Enter or select the following as requested: Currency — Display Only; Customer LTV; Customer acquisition cost. Follow the units, valid ranges, examples, and options displayed beside each field.
What the result means
The business result is calculated from the quantities, rates, and period entered. Check the denominator, units, period, and included costs or fees; similarly named metrics can use different definitions.
When to use it
Use this to estimate a business metric or compare scenarios using consistent definitions. Reconcile the inputs with actual records before using the result for pricing, reporting, or a decision.